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The Bachelor of Arts in Design Studies provides a design education—both general and specific—to a broader student population at the university.
The program has two principal goals. First, the BA in Design Studies offers a program of general design education to the university at large. Second, it provides an alternative career path for undergraduate students presently enrolled in the majors of the college (architecture, housing and community development, industrial design, interior design, landscape architecture, planning, or visual communication design).
The BA in Design Studies is a four-year, nonstudio program of study in design. Students may undertake the BA with a focus area in Digital Culture or in one of two concentrations: Design Management or Design Studies. These areas of study provide a nonstudio design education relevant to the practice and teaching of contemporary architecture, design, and planning.
Digital Culture Focus Area: This focus area allows students to explore the ways in which our digitally mediated environments are changing our experience and evolving our culture. Students complete digital media coursework offered by the School of Arts, Media and Engineering, media arts coursework offered by the academic units in the Herberger Institute and related digital coursework at Arizona State University.
Design Studies Concentration: Students can elect to pursue a broad program of studies in design in a nonstudio environment. Such a choice permits students to explore the many facets of design studies available in the Herberger Institute or to focus on design as it relates to other fields by way of selected courses from other colleges (see courses listed under the Curriculum/Courses). Students selecting this broader program of study in design studies can expect to discover the myriad possibilities of design as a subject area as well as the flexibility that it provides for further exploration in either the professional programs or in graduate education.
Design Management Concentration: This area of study is intended to inform students about the interdependency that exists among design, management, and human communication. Students focus on courses in design, economics, finance, management, marketing, and human communication. Such combinations of courses can open doors for opportunities where design, management, and communication come together.
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