

With compelling ideas and visionary programs, we provide a competitive advantage in the global marketplace for our graduates.
We educate industrial designers who can effectively participate in new product development that is socially and environmentally responsible, entrepreneurial, and collaborative.
The scope of industrial designers’ concerns and responsibilities has expanded to include the design of consumers’ overall experience. To support this development, the ASU Department of Industrial Design must (1) make expertise in qualitative research a core competency (i.e., to better understand consumer behavior, motivations, and expectations) and (2) widen the type of design work taught to include environmental, visual communication, service, and interaction design aspects. To be effective, graduating industrial designers must know how to study people and experience and possess basic skill and knowledge in design and visualization.
The industrial design faculty has developed a clear focus for the future of both the undergraduate program of study and the Master of Science in Design graduate program centered on the unique Integrated Innovation Model, cross-functional teamwork, and intellectual property. Based on emerging concerns and pressures anticipated in coming years in industrial design practice, the Integrated Innovation Model serves to focus the industrial design faculty’s research and teaching mission on providing the knowledge and skill students and practitioners will require to design user-centered concepts and systems that create value for business without damaging the environment or harming other social/cultural concerns.
Industrial Design at ASU began in 1968 as a program of study housed in the Division of Industrial Design and Technology in the College of Engineering Sciences. In 1978, the program moved to the Department of Design Sciences, later called the School of Design, in the College of Architecture, later called the College of Architecture and Environmental Design, what is now the College of Design.
For over 20 years, the industrial design program has been a recognized national leader in industrial design education. It first received program approval by the Industrial Designers Society of America (IDSA) in 1978 and maintained its program approval continuously when IDSA turned over its accreditation responsibilities to the National Association of Schools of Art and Design (NASAD).
In 2001, shortly after becoming eligible due to a rules change at NASAD, the industrial design program at ASU was the first industrial design program in the country to receive individual program accreditation.
The Arizona Board of Regents approved the establishment of the new Department of Industrial Design in the College of Design in December 2005.
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